This year, The Alliance launched a major initiative, the Future of Journalism, which aims,
through industry research and regular events involving executives, journalists, academics
and commentators, to build an accurate picture of the extent and pace of industry change,
to manage that change for the benefit of the whole industry and journalists in particular.
How will newsrooms look? How will journalists’ jobs change with technology and
business conditions? How will journalism itself change? There is no doubt that some new
tools, developed almost daily, will allow journalists to tell stories in vivid and exciting
ways, using video, podcasts and slideshows, running full interviews online, showing
documents and research trails for a richer experience.
Journalists will reach more people more quickly as mobile phones, handheld devices,
SMS and twitter feeds enable instant filing from events.
But this exciting new world will require new skills and make greater demands of time
This report, the first in our Future of Journalism series, is based on discussions at the
Alliance Future of Journalism discussions in Australia, and surveys of executives and
Alliance members nationally. We also sent Alliance staff and senior journalists to US and
UK newsrooms to interview executives and leading thinkers and to compare changes in
those markets to upheavals here.
We will continue this research to develop a database of information and insight into our