We begin each GIO cycle by identifying several broad focus areas critical to society, and then consider specific opportunities for innovation and advancement—in the realm of products, services, business processes and models, policy, culture and beyond.
The focus areas for GIO 2.0 were:
1. The Future of the Enterprise, p.15
If the Industrial Age is in fact giving way to the Knowledge Age,
what are the new foundational structures and organizing
principles that will characterize institutions in this era? How
will those principles affect existing corporations and the field
of competition? What will they imply for the disciplines of
management and current research and development practice?
Will basic terms such as “employee,” “employment” or even
“enterprise”—which has long been synonymous with “big
business”—take on new meaning, or perhaps become irrelevant?
2. Transportation, p.24
If at the core of almost all our lives—and perhaps even our genetic makeup—lies the need and desire to move about freely, will 21st- century technology facilitate increased mobility? If so, how will
we balance rapid improvements in long-distance travel with the
pressing challenges of navigating high-density mega-urban
centers? What new challenges may emerge for today’s urban
planners, and what possible path can be taken to support
continued economic growth and sound environmental health?
3. The Environment, p.3636
If one of the premises of the first GIO was the impossibility
of separating the world of business from society and its attendant
opportunities and challenges, then what of the relationship
between business and the literal environment—our planet?
What areas of environmental sustainability hold the most promise
for private and public sector innovation? And what are the
management implications when these well-known environmental
issues are finally confronted?

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