Three scenarios were developed: Health Incorporated, New Social Contract and Super-empowered Individuals. The scenarios provided a key insight – efficiency gains are necessary to move health systems towards greater sustainability, but are insufficient alone.
In Health Incorporated, the boundaries of the health industry are redefined. Corporations provide new products and services as markets liberalize, governments cut back on public services and a new sense of conditional solidarity emerges.
In New Social Contract, governments are responsible for driving health system efficiency and for regulating organizations and individuals to pursue healthy living.
In Super-empowered Individuals, citizens use an array of products and services to manage their own health. Meanwhile, corporations compete for this lucrative market and governments try to address the consequences.