"Women represent just under half the global
population and are the fastest growing group
of consumers worldwide. Yet analyses of their
role in society are often one-dimensional and
linear. Usually, the examination focuses on how
social and economic conditions exert changes
on women’s roles and identities.
This paper inverts that perspective by exploring
how women act as catalysts for fundamental
changes, which are shaping not just their own
world, but everybody’s world.
We show that understanding women is
important, both because they are potential new
sources of growth, and because the changes in
how women think and act have repercussions
for their wider society and, by implication, for
popular and consumer culture."

Publish Date:
2013
Publisher:
TVC
Language:
English
Type:
Text
2020

Subject and Keywords