The future of work to 2020

Businesses currently grapple with the realities of
skills shortages, managing people through change
and creating an effective workforce. By 2020, the
radical change in business models will mean
companies facing issues such as:
• the boundary between work and home life
disappearing as companies assume greater
responsibility for the social welfare of their
employees

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Global Innovation Outlook 2004

FIRST, extend the integration of our business insight and tech-nology expertise beyond our company’s borders to include the best thinkers from academia, our clients and partners, and other leaders in areas critical to innovation.
SECOND, follow a different path to discovery: begin with several areas critical to society over the next five to ten years, then consider implications for businesses and other integral components of society, finally considering what technologies or solutions might need to be developed.

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Managing tomorrow’s people

We identified a number of global forces that will
have significant influenceA2, and of those we felt
that individualism versus collectivism and corporate
integration versus fragmentation would be the most
significant. From this axis we identified three worlds
and business models for the future.
(See figure 1 opposite.)
We tried to capture the events and trends which
draw a picture of life in tomorrow’s world and the
people management challenges that might prevail.
The forecasting timelines and world descriptions

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