Global Innovation Outlook 2004

FIRST, extend the integration of our business insight and tech-nology expertise beyond our company’s borders to include the best thinkers from academia, our clients and partners, and other leaders in areas critical to innovation.
SECOND, follow a different path to discovery: begin with several areas critical to society over the next five to ten years, then consider implications for businesses and other integral components of society, finally considering what technologies or solutions might need to be developed.

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