Consumer Futures 2020: Scenarios for tomorrows consumers

We have combined our knowledge of product value chains, consumer
demand, behaviour change and sustainability to produce four plausible,
provocative scenarios which explore possible patterns of consumption
in 2020. Brands are used to drawing on recent market data and nearterm
market projections to help develop products and services but this
tends to encourage only incremental change. By looking further ahead
and understanding what the future may hold, we can identify risks and
opportunities and even how we can help shape that future. We plan to

Subject and Keywords: