The future of hardware retailing: four scenarios

Project aim: to explore the pressures on the global food system between now and 2050 and
identify the decisions that policy makers need to take today, and in the years ahead, to ensure that
a global population rising to nine billion or more can be fed sustainably2 and equitably.
The global food system will experience an unprecedented confluence of pressures over the next
40 years. On the demand side, global population size will increase from nearly seven billion today to

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Consumer Futures 2020: Scenarios for tomorrows consumers

We have combined our knowledge of product value chains, consumer
demand, behaviour change and sustainability to produce four plausible,
provocative scenarios which explore possible patterns of consumption
in 2020. Brands are used to drawing on recent market data and nearterm
market projections to help develop products and services but this
tends to encourage only incremental change. By looking further ahead
and understanding what the future may hold, we can identify risks and
opportunities and even how we can help shape that future. We plan to

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