Water - a global innovation outlook report

For a species that prides itself on scientific
discovery, we know startlingly little about
the resource that is most crucial to our
survival: water. 11
This lack of understanding applies not just
to the layperson who unquestioningly
consumes water. But also to the scientists,
academics, businesspeople and
policymakers who study water for a living.
“To make any progress, we experts must first admit our
own ignorance,” says John Cronin, Director and CEO of The
Beacon Institute for Rivers and Estuaries. “We don’t know

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